Category Archives: Copy

Web Content – Technology

VMC provides Customer Care and Quality Assurance services to game companies, hardware manufacturers, and software developers. My team created a complete brand overhaul for the company in 2014 that included streamlining the messaging, improving the visual appeal, and emphasizing VMC’s ability to improve their clients’ existing processes. I focused on creating compelling headlines that quickly conveyed confidence and expertise along with body copy that emphasized the value VMC provides to its top-tier clients.

VMC-home-web

VMC-qa-web

VMC-about-web

VMC-care-web

VMC-sw-web

VMC-hw-web

 

Blog – Staffing

Volt Workforce Solutions‘ blog predominantly featured lots of text and little visual imagery, but now and then I worked with the designers to create something emphatically visual, including this fun poster (designed by Stacy Nguyen) for readers to print and place on their workplace refrigerators.

blog-Eat

Brand Launch (Internal) – Technology

When rebranding VMC‘s website and collateral in 2014, it was critical to let team members know that there was more to the rebrand than changing the website — it was a change of mindset and mission. We created this series of posters to inform and inspire employees in VMC offices nationwide.

VMCposter1

VMCposter3VMCposter2VMCposter4

Issue Brief – Workforce Consulting

Volt Consulting Group provides workforce consulting and managed services programs (MSPs) across North America and Europe. This issue brief was created to explain to clients how an MSP can also manage Statement of Work projects. The goal was a concise yet comprehensive overview of the process that didn’t come across as a sales effort.

Page 1

14059A_VCG_SOW-IssueBrief-DRAFT-V2_Page_1

Page 2

14059A_VCG_SOW-IssueBrief-DRAFT-V2_Page_2

Campaign – Staffing (IT Specialists)

Volt Workforce Solutions, a leading staffing supplier in the IT sector, wanted a campaign that emphasized how their industry expertise enabled them to identify and deliver better candidates for niche technical positions. We created “We get IT people”, a campaign that incorporated a web page, emails, and drop-off cards customized to more than 40 markets.

Web page

IT-web

Drop-off Card

IT-sheet

Email

IT-email

Blog – Staffing

Volt Workforce Solutions‘ candidate-facing blog provides advice on finding a job, keeping your job, and excelling in your career. The blog is the primary driver of web traffic to the company’s website, and we designed it to offer helpful insights without overtly promoting our services. I relied on both industry research and personal experience to write more than 30 posts.

blog-SimpleAdvice

blog-Buzzwords

blog-ProveIt blog-BigWords