William Reagan, Writer/Eraser

I’m a creative, collaborative, curious writer who enjoys translating complex ideas into readable sentences. Whatever the product or service, I dig deep into the subject matter to uncover the heart of its story and communicate that message to the target audience with accuracy, clarity, and brevity. Simple as that.

Experience                                                                                                                                                     Web Content                        Case Studies                        Blogging
Sales Collateral                    Brochures                            Editing
Direct Mail & Email             RFP Content                         Social Media Content
Newsletters                          Video Scripts                        Corporate Communications
Brand Development           Advertising Campaigns      Technical Documentation

Industries                                                                                                                                                       Staffing and Recruiting
Workforce Management
Game Testing and QA
Customer Care
Energy & Public Utilities
IT & Telecommunications
Automotive & Heavy Equipment

Sr. Copywriter
Volt Information Sciences (Brands: VMC, Volt Workforce Solutions, Volt Consulting Group)
2008 – Present

Hired by this $2B global firm to update their marketing portfolio from vapid “corporatese” to a clear, concise, conversational tone across multiple Volt brands. Over six years I’ve written or edited innumerable product sheets, brochures, case studies, websites, emails, postcard campaigns, ads, blog posts, topic briefs, press releases, and RFP content. Continually collaborating with in-house design team and clients to develop materials that creatively communicate each company’s core messages while elevating their brands.

Writer, Editor, Owner
2000 – Present

Writing copy and collaborating with independent graphic designers and agencies to help small businesses develop a professional, approachable public voice. Consistently delivering on-schedule, on-budget projects including end-to-end web content, direct mail, branding, newsletters, and company communications.

Copywriter, Creative Brainstormer
Hallock Agency Advertising and Public Relations

Created print, radio, television, and outdoor copy to communicate messages tailored to the diverse regional demographics served by a six-state power utility. Worked closely with design team, account management, and diverse client list (sports franchises, dentists, florists, sculptors, more) to establish and enhance their brand and capture market share.

Prior to the above I served as a professional musician, technical writer, ASE certified auto mechanic, telecom fraud prevention specialist, systems analyst, woodworker, and shipping clerk – all of which provided a range of skills and experiences that inform my writing today.   

Education                                                                                                                                                       B.A., English, University of Maine, Orono ME

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