PacficiCorp had a long tradition of emphasizing local connections, exceptional customer service, and energy efficiency. Our agency maintained that consistency while expanding it to include environmental responsibility (for both the company and its customers.)
Design & Technical Services is a division of Volt that specializes in outsourced engineering, design, and manufacturing services. Each year they place an ad in Peoria Progress magazine, and each year they ask that we “do an ad just like last year, except different.” These three ads show the evolution of the same/different ad over three years.
Volt Workforce Solutions banner ad directed at mothers seeking to return to the workforce. Because mothers sometimes feel they’re out of touch with the working world, I emphasized that the skills honed as a parent are also valuable in the workplace.
During the economic downturn, Volt Workforce Solutions opted for a “glass is half-full” response to the changing employment picture. This ad appeared in CareerBuilder magazine.
To celebrate Volt‘s partnership with Lifeworks, we focused on people’s possibilities rather than their disabilities. This ad appeared in a Lifeworks event brochure.
First Capital Group had been sending text-heavy informational direct mail pieces to prospective home buyers with imperfect credit and wanted something with a more emotional connection to their prospective customers. My solution emphasized the reliability of the company, and anticipated the joy of owning a home.
Columbia River PUD is a publicly-owned utility serving rural northwestern Oregon and southwestern Washington, and they wanted a voice that was blue-collar and rural. I wrote ads for them for several years, and created brand names for a several of their programs, including Always Current, their automatic payment plan (with the dual meaning in the title—always up to date, always with energy) and Chinook Winds and Columbia Waves for their Choice Energy renewable wind turbine and hydroelectric programs respectively.
Freecycle was a local non-profit that was recycling bicycles and wheelchairs for people who couldn’t afford their own, and it inspired me to create this spec ad. Car shopping is an activity to which many can relate, so I played with the idea of finding just the right vehicle. (Sadly, the non-profit has ceased operation.)