Tag Archives: Branding

Web Content – Technology

VMC provides Customer Care and Quality Assurance services to game companies, hardware manufacturers, and software developers. My team created a complete brand overhaul for the company in 2014 that included streamlining the messaging, improving the visual appeal, and emphasizing VMC’s ability to improve their clients’ existing processes. I focused on creating compelling headlines that quickly conveyed confidence and expertise along with body copy that emphasized the value VMC provides to its top-tier clients.

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Brand Launch (Internal) – Technology

When rebranding VMC‘s website and collateral in 2014, it was critical to let team members know that there was more to the rebrand than changing the website — it was a change of mindset and mission. We created this series of posters to inform and inspire employees in VMC offices nationwide.

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Branding, Brochure, Direct Mail – Arts

Rip Caswell, one of the Northwest’s leading Lost Wax bronze sculptors, needed to reach a wider audience but retain his established reputation as a devoted naturalist. The Hallock Agency overhauled the brand by increasing the aesthetic appeal of the collateral with improved photography and spacious layout that gave the pieces room to exist and creating copy that spoke to Rip Caswell’s talents and history with artistic sensibility without losing the flavor of his personality.

Save the Date Card

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Invitation

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Brochure

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Brochure – Creative Staffing

Volt Technical & Creative Communications is a niche staffing company focused on identifying and hiring marketing, sales, design, and technical communication specialists. We differentiated VTCC from its parent, Volt Workforce Solutions, by creating a set of half-sheet pieces that were contained in a custom die-cut envelope.  The collateral intentionally diverged from Volt’s corporate brand in order to better compete with boutique talent agencies offering similar services.

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Direct Mail – Retail

Shelly, owner of Stems, had long managed the floral department at a gourmet grocery store across the street from her new shop, and she wanted postcards that would playfully let people know not only that the store was open, but that her familiar face was back in the neighborhood.

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