Volt Workforce Solutions, a leading staffing supplier in the IT sector, wanted a campaign that emphasized how their industry expertise enabled them to identify and deliver better candidates for niche technical positions. We created “We get IT people”, a campaign that incorporated a web page, emails, and drop-off cards customized to more than 40 markets.
Volt Workforce Solutions created Our Biggest Stories Start Small, a direct-mail campaign created to highlight the value that a single individual can bring to a business. Rather than merely claim that Volt supplies better employees (a claim made by every staffing company), this four-touch campaign tells true stories of people who made a difference for Volt’s clients.
Because Volt Workforce Solutions competes with the biggest staffing companies in the world, maintaining brand top-of-mind awareness with clients is crucial. These letter inserts were included in a range of mailings to remind clients and prospects of Volt’s range of services.
First Capital Group had been sending text-heavy informational direct mail pieces to prospective home buyers with imperfect credit and wanted something with a more emotional connection to their prospective customers. My solution emphasized the reliability of the company, and anticipated the joy of owning a home.
Shelly, owner of Stems, had long managed the floral department at a gourmet grocery store across the street from her new shop, and she wanted postcards that would playfully let people know not only that the store was open, but that her familiar face was back in the neighborhood.