Tag Archives: Utilities

Print Advertising – Electric Utilities

Columbia River PUD is a publicly-owned utility serving rural northwestern Oregon and southwestern Washington, and they wanted a voice that was blue-collar and rural. I wrote ads for them for several years, and created brand names for a several of their programs, including Always Current, their automatic payment plan (with the dual meaning in the title—always up to date, always with energy) and Chinook Winds and Columbia Waves for their Choice Energy renewable wind turbine and hydroelectric programs respectively.